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Author Lederman, Gregg.

Title Engaged! : outbehave your competition to create customers for life / Gregg Lederman.

Publisher [New York] : Evolve Publishing, c2013.
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LIBRARY CALL # STATUS
 Belmar Library  658.8343 LEDERMAN    ON SHELF
Description xxiv, 215 p. : ill. ; 22 cm.
Summary Argues that a corporate culture that breeds a more engaged, positive, and productive workforce leads to better customer loyalty and satisfaction.
Bibliog. Includes bibliographical references (p. 191-204) and index.
Contents Part 1. Get every employee on stage, delivering the experience for customers -- Make happy employees to create engaged customers -- Don't just announce your culture, make it visible -- Sprint from culture talk to culture change -- Part 2. Quantify your culture to turn common sense into common practice -- Any monkey can survey, start building relationships with customers -- Put the carrots away, rewards don't work the way you think they do -- Manage the experience to build trust in you as a leader.
Subject Organizational behavior -- Management.
Organizational behavior -- Psychological aspects.
Corporate culture -- Management.
Customer loyalty.
Consumer satisfaction.
Organizational change.
Call # 658.8343 LEDERMAN
ISBN 9780989322218
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